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Sep 30, 2019· A product gets identification due to packaging e.g. Nirma washing powder has a picture of dancing , Tata salt have Tata salt written on its pack. Conveys information: Various details about the product like quantity, expiry date, date of manufacture, procedure of using, etc. are conveyed to the customers for providing better value to the ...

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Jun 15, 2016· Psychographic segmentation – The basis of such segmentation is the lifestyle of the individuals. The individual’s attitude, interest, value help the marketers to classify them into small groups. ... These product lines may be fairly similar or totally different, for example – Dish washing detergent liquid and Powder are two similar ...

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Fabric wash Surf 8988 37.5% 1 Excel, Wheel Personal Dove, 6632 54.3% 1 Wash Lux, Lifebuoy Dish wash 57.3% 1 Skin Ponds 2792 54.5% 1 Shampoo Sunsilk, 2168 47.8% 1 Clinic plus Talcum Powder 59.7% 1 Packet Tea Red 4452 22.7% 1 Label Coffee Bru 708 44.0% 1 Jams 67.5% 1 Toothpaste Pepsoden 2764 29.5% 2 t, Closeup Ketchups 28.1% 2 IILM-GSM-09-11_PBM ...

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Market Segmentation: Based on Consumer needs its elementary market can be defined through AIOD Matrix. For this type of psychographics segmentation of Pakistani market, five needs have been identified i-e Needs for quick and speedy wash, need for easy stain removal and whiteness, need for car washing, need for washing while traveling, and ...

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Feb 21, 2017· Unilever sells products like Surf laundry detergent and Sun dishwasher detergent under the home care category. The company’s Close-Up toothpaste, Vaseline lotion, and Dove soap and shampoo are sold under the personal care category. These types of products indicate that Unilever’s marketing mix is already highly diversified.

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Jun 15, 2016· Psychographic segmentation – The basis of such segmentation is the lifestyle of the individuals. The individual’s attitude, interest, value help the marketers to classify them into small groups. ... These product lines may be fairly similar or totally different, for example – Dish washing detergent liquid and Powder are two similar ...

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Unilever’s brands include Surf Excel, Sunlight and Rin, Procter and Gamble has Ariel whereas Colgate Palmolive offers Brite, Express and Bonus. Unilever’s surf excel leads the laundry care market with a company share of 20%, Ariel with 13.8% and Brite with 9%. 8 …

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