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Hul's Marketing Strategy for Nirma. Assignment: Q 1. Based on the case study, critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. Solution: Wheel Powder was launched by Hindustan Unilever Ltd. in 1987 in response to the success of Nirma detergent powder - a local Indian brand launched in 1977 by Karsanbhai Patel, a ...

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The day I drank acid - Ouchmytoe. Thanks to the popularity `Nirma washing powder` was gaining, he made yellow soaps. He sometimes also made the antiseptic soap (by adding turmeric to his preparation), the fragrant soap (by adding some perfume to the soap mix), the fair-ness soap (by adding liquid blue), the dry-skin soap (by adding vaseline), the -appeal soap (by adding a ...

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Jan 06, 2017· Nirma Advance : Detergent Market. Detergent market trend & consumers pattern is now shifting more into powder base since 3-4 years because of either middle class & above segment income or working woman ratio increased as well as consumers have been already been adopted semi/fully automated washing machine due to facing various problems ...

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Jan 06, 2017· Nirma Advance : Detergent Market. Detergent market trend & consumers pattern is now shifting more into powder base since 3-4 years because of either middle class & above segment income or working woman ratio increased as well as consumers have been already been adopted semi/fully automated washing machine due to facing various problems ...

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Made in powder form, these detergents are also sold as laundry powders, hard surface cleansers, etc. Majority of the powder detergents has soap in their mixture of ingredients; however they basically function more as a foam depressant than as a surfactant.

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Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior to 1988, Wheel had existed, for about a decade, in the bar form before it was launched as a powder. In its new avatar, the principal task of Wheel was to arrest the growth of Nirma and …

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Nov 29, 2009· Nirma was the lowest- priced branded washing powder available in grocery stores. The middle-class housewife was happy as she could now choose a lower-priced washing powder against Surf, which was beyond her budget. Nirma also had an impact on upper-middle-class and higher income families, who chose Nirma for washing their inexpensive clothes.

Hul’s Marketing Strategy for Nirma | Case Study Template

Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior to 1988, Wheel had existed, for about a decade, in the bar form before it was launched as a powder. In its new avatar, the principal task of Wheel was to arrest the growth of Nirma and …

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Oct 10, 2017· Washing Powder Nirma’. Clad in a white frilly frock, the ‘Nirma ’ remains the most enduring image since 1980s till today and is doing pirouettes on Nirma’s tikiya (washing soap) and washing powder packets. The mascot was conceived in 1985 and Gujarat-based ad agency Purnima Advertising was at the helm of the campaign.

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